Mercedes me Café was an innovative hospitality and brand experience destination located inside the Oktyabr Cinema complex on Novy Arbat in central Moscow, Russia.
Officially opened in July 2014, the café combined contemporary dining, interactive technology, and the Mercedes-Benz brand experience within a single multifunctional interior.
NEODECOR™ manufactured custom furniture and architectural interior elements for the venue, including a bar counter, service stations, interactive tables, cabinetry, wall panels, and seating.
The Mercedes me concept brought together hospitality, automotive design, and digital interaction, creating a distinctive environment where visitors could enjoy food and beverages while exploring the Mercedes-Benz brand.
The interior featured contemporary furniture, integrated interactive surfaces, a large digital media wall, and a coordinated palette of materials and finishes.
Custom furnishings played an important role in connecting the café's dining and lounge areas with its interactive brand experience.
NEODECOR™ manufactured a custom glass-accented bar counter, a waiter service station, a reception desk, and specialized furniture elements for the café.
The scope also included an Interactive Desk, a DJ Desk, Interactive Lounge Tables, an Accessory Cabinet, decorative wall panels, a wardrobe cabinet, and a sofa.
The documented materials included Corian solid surface, enameled MDF, and oak veneer.
The project demonstrates NEODECOR™'s capabilities in custom hospitality furniture, architectural millwork, and specialized furnishings for branded commercial environments.
Project: Mercedes me Café Moscow
Location: Novy Arbat 24, Moscow, Russia
Engineering, Manufacturing & Installation: NEODECOR™
Scope of Work: Glass-accented bar counter, waiter service station, Interactive Desk, DJ Desk, reception desk, Interactive Lounge Tables, Accessory Cabinet, wall panels, wardrobe cabinet, and sofa
Materials: Corian solid surface, enameled MDF, and oak veneer
Project Type: Branded Café & Interactive Hospitality Space
Project Year: 2014